Multivariate Testing: How to Run the Best Tests for the Best Results
Experiments are crucial to all marketing campaigns—they help you understand what works and what needs work. While A/B…
Want to Build a Community? Start an Email Newsletter
The main goal of your landing page is to drive conversions—ideally, you are trying to convert prospects into…
How to Move Forward After Google Optimize Sunsets
Recently, the digital landscape has been shaken by the news of Google Optimize’s departure in 2023, marking the end…
Optimize Your Campaigns With Instapage Experiments
Google Optimize is shutting down It’s the end of an era. Google announced that Google Optimize will be shut down in…
How to Maximize ROAS with Social Ad A/B Testing
It can be challenging to stand out and reach your target audience effectively. With ever-increasing competition, marketers…
Why Marketers Need Native A/B Testing
For marketers, conversion rate is a crucial metric of success, but it sometimes requires extensive experimentation to…
Yes, Landing Pages Perform Better Than Your Website Homepage for Branded…
At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure…
The Recommended A/B Testing Stack for Advanced Digital Marketers
The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one…
