As we countdown toward the end of the year, we’ve been looking back at the past 12 months and are excited to announce that 2024 has been a truly transformative year at Instapage.

We’ve had our ears to the ground these past few months, listening to what our customers want most from the platform. This is why every new feature we launched this year was designed to help marketers, agency owners, SMBs, and enterprises get more out of their landing pages and campaigns.

From expanding marketing and CRO capabilities to enabling faster page and campaign launches—we’ve taken significant steps to make your marketing efforts more effective and efficient.

Let’s review this year’s highlights and our focus for 2025.

Expanded marketing and lead gen capabilities

As marketing teams in B2B and DTC companies continue to face growing demands with limited resources, centralized platforms have become a necessity. Toggling between multiple tools is not only expensive and confusing, but it also fragments data, hinders collaboration among teams, and creates inconsistencies in messaging, ultimately diminishing the overall impact of marketing efforts.

That’s why we expanded Instapage’s marketing and lead generation capabilities, providing more built-in solutions in a single platform:

• Sticky Bars: Keep your offers and CTAs in the spotlight with sticky headers and footers and make it easy for your visitors to convert.
• Popup Builder and Library: Create engaging popups in minutes with a drag-and-drop Popup Builder. Save them to a central Popup Library for easy reuse across all landing pages in your workspace.
• Form Builder and Library: Quickly create and reuse custom forms from a dedicated builder and library.
• Contacts and Lists: Automatically create contacts from form submissions and use powerful custom filters to create targeted lists for quicker, more effective outreach.
• Website Page Templates: Launch your website faster with ready-to-use templates designed for nine suggested industries.

Faster campaign execution and launches

Speed is critical for marketers to turn ideas into revenue-generating campaigns. At Instapage, we’re committed to empowering marketers to launch more landing pages and campaigns faster.

This year, we introduced features that streamline workflows and enable faster launches:

• Scheduling: Schedule your pages to automatically publish, unpublish, or update at a set date and time, and cross those tasks off your to-do list.
• Fluid Grid Blocks: Build automatically responsive landing pages with a new block type that lets you quickly organize and scale your content across all devices using adaptable container-based grids.
• Image Manager: Centrally manage images from the Assets Tab in your workspace.
• Revamped Dashboard: Access frequent actions, workspace level performance insights, and recent work directly from the streamlined Dashboard experience

Enhanced performance tracking and insights

With advertising budgets scrutinized more than ever, marketers and advertisers need precise tools to track performance, demonstrate ROAS, and optimize campaigns efficiently. We introduced several new features throughout the year designed to streamline conversion tracking and provide marketers with deeper performance insights:

• Workspace Scripts: Apply or update scripts across multiple pages simultaneously, such as tracking scripts, and simplify management.
• URL Passthrough: Enhance attribution and personalization by passing incoming URL parameters through all links and form submissions.
• External Page Tracking: Use a single workspace script and the same external page to seamlessly track conversions across multiple landing pages.
• GA4 Custom Events: Easily gain deeper insights by assigning GA4 custom events, from button clicks to elements directly from the landing page builder.

Looking ahead to 2025

As we enter 2025, we’re committed to building on the solid foundation we’ve laid with new Instapage features that advance your marketing capabilities, streamline your workflows, and help you drive even greater campaign success.

Stay tuned for updates in the new year, as we help you exceed your marketing goals and set new benchmarks in 2025 and beyond. If you’d like to try the product features you’ve read about today, you can sign up for the Instapage 14-day free trial here.

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Using popups on your landing pages helps you give your visitors an additional nudge to fill out the lead capture form and click the CTA button.

When done right, popups can help boost your sales, generate more leads, and grow your conversions by getting more visitors’ to act before they leave.

With so many benefits, adding a popup to your landing page is a no-brainer. And with Instapage’s latest update, The Popup Builder and Popup Library, creating, managing, and reusing Popups is now easier than ever.

Create engaging popups in minutes with a dedicated, drag-and-drop Popup Builder

With its intuitive drag-and-drop interface, the new Popup Builder makes it easier than ever to create custom, high-converting popups for your landing pages.

Whether you’re adding text, images, or buttons, you can drag and drop elements exactly where you want them, giving you complete control over your design. You can also resize the canvas to fit your needs, and build for both desktop and mobile—just as you would in the landing page builder.

With the ability to fine-tune every detail, you have the power to build unique popups that stand out and convert across all devices.

Keep your top-performing popups in one place with the new Popup Library

The Popup Library makes managing your popups effortless by providing a centralized location to store, organize, and reuse your best popup designs.

Building out your Popup Library is simple and can be done in three ways:

1. The Quickest Way: Save existing popups directly from your landing pages. Navigate to the page, select the popup you’re already using, and save it to your library—no need to rebuild.
2. From your Workspace: Create new popups from outside your landing pages using the dedicated Popup Builder. Once done, hit save and it will be stored in your library.
3. From the Landing Page Builder: Continue building popups from your landing pages, and add them to your library from there, like you did with your existing popups. You can also keep it just for that page.

With your Popup Library built out, you now have your best popups ready to go, helping you launch campaigns and promotions faster.

How to find, build, and reuse Popups

You can access your Popup Library from the new ‘Popups’ option under the ‘Assets’ tab in your Instapage workspace. Here, you can manage your reusable popups and find the Popup Builder.

To enter the Popup Builder, click ‘Create Popup’ or start editing an existing popup. Once finished, click ‘Save’ to store your popup design, and easily reuse it across all your landing pages in your workspace.

To reuse your popups, select ‘Open Library’ at the top of the popup canvas in the landing page builder, and click ‘Insert’. Feel free to update your popup’s design from there, it won’t affect the version in your library once inserted.

Get your campaigns out faster with reusable Popups

Our new Popup Builder and Library make creating and reusing stunning, high-converting popups a seamless process.

1. Build engaging popups in minutes: Simply drag-and-drop elements, customize your design, and have your popup ready to go.
2. Reuse popups over and over again: No need to start from scratch. Now, just reuse your already made and approved popups.
3. Access and manage all popups in one place: Easily find your favorite popup designs that always convert.
4. Deliver a consistent popup experience: Maintain consistent branding and messaging across all your popups.

Sign up for the 14-day free trial and try Instapage’s new features today. Get your promotions out sooner and increase your conversions faster with reusable popups.

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Leads are the most valuable outcome of your marketing campaigns—they’re the foundation of your pipeline and a key asset for growth. But generating leads is just the beginning.

To get the most out of your campaigns, you need to engage your leads across their entire lifecycle. Marketing doesn’t stop at lead generation—it’s about staying top of mind and nurturing your leads into customers through personalized, well-timed touchpoints.

That’s why we’re excited to introduce our newest features: Contacts and Lists. You can now manage all your contacts in one central location directly in Instapage—you can also follow up with them faster by automatically creating contacts and building lists from form submissions.

Let’s break these features down.

What is the Contacts feature?

Contacts represent unique records of your leads or individuals. You can create these contacts automatically from form submissions, in bulk from existing leads, or from manually inputting fields.

Once a contact is created, all of their information is centralized in a single contact record, and any future form submissions from the same contact are captured there instead of creating duplicate records.

The Contacts feature lets you view all your contacts through the new ‘Contacts’ section in your Instapage Dashboard’s Workspace sidebar. You can manage your existing contacts or manually create new contacts.

To make segmentation easier and more seamless, you can also search or filter contacts to download or add them to lists easily.

What is the Lists feature?

Lists represent a collection of contacts. The new feature allows you to view all your contact lists through the new ‘Lists’ section in the Instapage Workspace sidebar.

In the sidebar, you can find, manage, and download your existing lists. You can also easily create new ready-to-use lists from filters in the ‘Contacts’ section. Instapage users can even have contacts added to existing or new lists when they are created, such as directly from form submissions, letting you put your list building and gathering on autopilot.

Why Contacts and Lists matter for effective outreach

Contacts and Lists will help you streamline your contact and lead processes and focus on what matters most—engaging with your audience.

So, if you’ve launched a marketing campaign for a new product launch. You can use Lists to segment audiences based on interests in similar products, locations, or industries. You’re not spending precious time managing and sorting contacts, but are focused on delivering the right messages to your segmented audiences and improving your chances of conversions.

Planning a personalized outreach campaign? Segment your audience by specific criteria, such as location, behavior, or interests, and ensure you communicate with each lead in the way that best suits them.

With Contacts and Lists, you get to:

• Access and manage all contacts in one place
• Capture all necessary information in a single record
• Automatically create contacts and lists
• Bulk deduplicate leads into unique contacts
• Easily create and add contacts to lists
• Segment contacts by specific criteria
• Download targeted lists and reach out faster

Streamline your communications and follow-ups with Contacts and Lists

With Contacts and Lists, you can bring all your leads and contacts into one central location. Each contact record captures every detail, so you never have to search multiple places for information again—reducing manual effort, eliminating the risk of missing key details, and ensuring that you always have your lists segmented and marketing campaigns sorted.

Want to see Contacts and Lists in action and start accelerating your outreach? Sign up for the 14-day free trial and try Instapage’s new features today.

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Landing page templates and layouts really help you streamline your page creation process. They give you a starting point for how you want your landing page to look so you don’t have to stare at an empty page for hours and suffer through the anxiety of the blank page syndrome.

Conversion-optimized and fully customizable templates categorized by industry help you reach your final page version even faster than simple skeletal page templates.

And now, with Instapage’s newest feature, Fluid Grid Blocks, you can quickly and precisely organize and structure your content using predefined grid layouts to meet your design needs across all devices.

What are Fluid Grid Blocks?

Fluid Grid Blocks are a new block type that uses customizable, container-based grids to create landing pages that automatically adapt and scale to any screen size.

With the new feature, you get to:

• Quickly create automatically responsive landing pages
• Maintain consistent designs that adapt and scale across all devices
• Avoid manual mobile layout adjustments
• Update content and have the layout auto-adjust
• Easily organize designs exactly as needed

With Fluid Grid Blocks, you are in full control of your automatically responsive landing page blocks

The customizable container-based grids automatically adapt and scale to any screen size, and let you choose from a range of predefined grid options with varying rows, columns, and widths.

The Blocks allow you to be very precise about organizing and structuring your landing page elements across all devices and screen sizes.

So, if you’re designing a landing page with multiple products, images, descriptions, pricing, and more, Grid Blocks will help you align them neatly across all screen sizes, while still allowing you to make edits if you want.

Once you’ve selected your Grid Block, you can easily drag and drop headlines, paragraphs, images, and buttons into each container. When you add more elements in one container, the rest of the elements auto-adjust, so you don’t have to spend time being finicky with getting things to look straight.

The containers are also numbered to stack in ascending order when transitioning to mobile, making it effortless to create responsive landing pages.

This feature is useful for any business, such as e-commerce sites looking to create a consistent, adaptable layout for all their click-through landing pages, or agencies and consultancy businesses wanting to build a proven, scalable pattern that delivers high-conversions for all their clients.

See the power of Fluid Grid Blocks in the walkthrough video below.

Build auto-adjusting layouts with powerful format settings

With Fluid Grid Blocks, you are in complete control of how you want your landing page elements to adapt and appear.

Each container has settings to help you quickly adjust padding and customize the orientation, alignment, and spacing of elements. These settings automatically apply to any screen size, including the mobile view, with the ability to adjust them as necessary. Any updates are effortless, where your layout auto-adjusts to any changes based on your container settings.

Launch more landing pages and campaigns faster with Fluid Grid Blocks

The new Fluid Grid Blocks are designed to help you create automatically responsive landing pages in minutes. With predefined grids and powerful container settings, you have everything you need to quickly build layouts that adjust perfectly across devices, delivering engaging, high-converting experiences every time.

Want to create responsive landing pages faster than ever before? You need to sign up for the 14-day free trial and try Instapage’s new features today. Your landing pages and conversion rates will thank you.

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As we mark the first anniversary of Instapage joining the airSlate family, it’s the perfect moment to reflect on the journey that has shaped our growth and future direction.

Over the past year, we focused on our customers’ needs and rapidly evolved our platform to meet them. From launching powerful new Instapage features such as Popups, Sticky Bars, and AI-generated copy to enhancing user experience with the new Dashboard and Scheduled Publishing.

We’ve also introduced multi-page funnel conversion tracking and attribution enhancements, along with the robust Form Builder and Form Library to ensure your campaigns drive even greater results.

These new capabilities, built directly from customer feedback, represent our ongoing dedication to providing a seamless, conversion-optimized experience.

Instapage’s pricing philosophy also echoes this, ensuring that each plan offers unparalleled functionality, scalability, and support as you grow your business.

Introducing a more customer-centric pricing approach

We at Instapage are always looking for ways to better serve our customers, and one of the biggest changes we’ve made is to create lower priced entry level plans for both self-serve and enterprise offerings.

With our new entry level self-serve plan offered at more than 60% reduced price more businesses and marketing teams can take advantage of our premium tools at a much more affordable rate.

For us, it’s not just about lowering the cost—it’s about making sure every business, no matter the size, has access to the tools they need to succeed.

We’ve also made customer service a priority by simplifying our billing process for more clarity and ease. To make things even better, we now offer a 7-day money-back guarantee, giving you peace of mind with every purchase.

With more features at lower prices, we have instantly delivered up to 4X ROI during the course of this year. And for our long-time customers, we’ve kept our promise of grandfathering them into their original plans, so they won’t see any unexpected price hikes.

That way, you can stay focused on your business, knowing your costs are predictable and fair.

3-year price lock guarantee

We are happy to announce a new initiative for Instapage customers—an official 3-year price lock guarantee, designed to give you peace of mind in a time when market changes and inflation are making things uncertain. We have already instituted policies to grandfather our customers through price changes and all our current customers are already part of that.

Most of our customers who joined us several years ago continue to use their legacy plans at the original prices with the original usage limits. This guarantee is not a new policy but a more public way for us to communicate to the market that we will protect our customers from price changes.

With this guarantee, you can lock in your current rate for your plan for three years, giving you the confidence that your costs with Instapage will stay consistent, no matter what’s happening in the market. Best part? You continue to get features for no additional investment.

We know that managing costs while trying to grow is a challenge for many businesses. That’s why this initiative is all about providing price stability, so you can focus on scaling your business without worrying about rising expenses.

Minimizing disruptions is Instapage’s top priority

We know how important stability and reliability are as you build your business, and we’re committed to delivering both through our updated pricing and ongoing product enhancements.

While we will continue to experiment with pricing—as many SaaS companies do—that will not impact our customers. We have hundreds of customers who have been grandfathered into our legacy plans and continued to operate with no disruption.

Over the past year, we’ve been all about making our tools better and keeping you happy. With our significant price reduction, 3-year price lock, and robust new capabilities, we’re here to support you every step of the way.

Curious about what Instapage can offer? Explore our plans today and join a community dedicated to growth and success.

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Today marks one year since we joined the airSlate family—and what a year it has been. The past year has been filled with experimentation, learning, and innovation, and it is all centered around one core principle – delivering customer value.

Our commitment to our customers has been the driving force behind every decision we’ve made, and we’re excited to share a recap of the strides we’ve taken to enhance your Instapage experience.

Our commitment: delivering exceptional customer value

Over the past year, we’ve focused on enhancing every interaction you have with Instapage meaningful and impactful.
We’ve made significant developments in three key areas:

1. Empowering innovation: We’ve invested in our teams and refined our processes to enhance product development and launch new features, laying the groundwork for the next generation of the Instapage platform.
2. Accelerating impact: We’re delivering new capabilities faster, enabling you to achieve better ROI.
3. Customer-centric transformation: Our business practices are now more customer-focused, ensuring we support you while you manage budgets.

Prioritizing Product Growth

Investing in product development is the most effective way to consistently deliver value to our customers. Despite industry trends showing a slowdown in software engineering hiring, we have expanded our engineering team by 50% and doubled the size of our product team.

Customer feedback is central to our strategy.

We carefully log and track every piece of input from all sources, including support agents, customer success managers, account executives, billing agents, and online reviews. These insights are meticulously organized and prioritized, ensuring our teams can take prompt and informed action.

To further align our efforts with customer needs, we’ve dedicated a specific stream in our product roadmap to address customer requests. By integrating feedback at every stage of our product development process, we’ve optimized our approach over the past year to enhance customer alignment, speed up delivery, and drive innovation.

Delivering more capabilities

We hear from our customers every day and diligently listen to and evaluate every input and request we get.

Your feedback has been invaluable to us, and we’ve listened carefully to your requests and taken action by launching the most requested features.

Here’s a quick recap of the new capabilities we’ve introduced since the acquisition.

• Popups and Popup Library: Engage your visitors with eye-catching popups, now easier to create and deploy.
• Sticky Bars: Keep essential information visible as visitors scroll through your pages.
• AI Copy: Leverage the power of AI to craft compelling copy that resonates with your audience.
• Dashboard Quick Actions & Last Worked On: Streamline your workflow with quick access to your most recent tasks.
• Scheduled Publishing: Plan and automate your content release to align with your strategy.
• GA4 Custom Events: Gain deeper insights into user behavior with Google Analytics 4 integration.
• Multi-Page Funnel Conversion Tracking: Track your users’ journey across multiple pages for better attribution.
• Form Builder & Form Library: Build and deploy forms easily with a library of pre-designed templates.

These features are designed to enhance your productivity and help you achieve your marketing goals more effectively.

Customer-centric business practices

We recognize that pricing and billing have been key concerns for many of you. In response, we have decided to reduce prices across our entire product portfolio by 33% to 66%.

Beyond lowering prices, we have enhanced our customer service, particularly in billing, and introduced a 7-day money-back guarantee.

To further support our loyal customers, we’ve implemented policies that grandfather them into their plans, minimizing disruption. These measures are designed to maximize the value of your investment.

While we will continue to explore pricing adjustments as part of our growth strategy, we are dedicated to ensuring that any changes will not affect our existing customers. We are proud to have successfully grandfathered hundreds of customers into their legacy plans, and we remain committed to minimizing disruptions as we expand.

In today’s unpredictable and cost-conscious market, we understand the pressures you face—whether it’s justifying expenditures, tracking detailed attribution, or proving direct ROI. And while we can’t solve every challenge, we can offer stability and peace of mind regarding your landing page investment. Your investment is now safeguarded against inflation, currency fluctuations, and other uncertainties.

Looking ahead: prioritizing customer value through product investments

As we continue to advance, our primary focus will be enhancing our product to deliver even greater value. We are expanding the scope of marketing activities our platform supports, including processes that occur both before and after the landing page step in your funnel.

Stay tuned for exciting updates in this area.

Closing thoughts

This past year has been transformative, but it’s just the beginning. We’re grateful for your trust and partnership and are excited about the journey ahead. Together, we will continue to build a platform that meets your needs and exceeds your expectations.

Thank you for being a part of our journey with airSlate. Here’s to many more years of growth, innovation, and shared success!

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Landing page forms play a crucial part in the lead-generation process—they can sometimes be the difference between generating a lead and losing one. To work, your forms need to be functional, responsive, intuitive and have only necessary form fields.

If you want to create landing page forms that do all that without adding any complicated code, you need to use Instapage’s new Form Builder and Form Library.

Design high-performing, custom forms with the new Form Builder

The new Form Builder is a dedicated tool that empowers you to quickly create high-performing, custom forms for your landing pages. With the powerful drag-and-drop Form Builder, you can easily add, arrange, and configure form fields—no code required.

Our new Form Builder allows you to:

• Build forms in seconds from outside your landing pages
• Create forms without code using drag-and-drop fields
• Customize forms with a rich menu of field and style settings

Access and manage all your forms in a central Form Library

The new ‘Form Library’ feature saves you time by providing a central repository to access and manage all your forms, whether from your workspace or landing pages. Think of it as your one-stop shop for ready-made, high-converting forms. You can reuse your forms from the library, helping you launch your landing pages and campaigns faster. When accessing the form library from your landing pages, you will find pre-made templates you can start from as well.

For your existing forms, you just need to save them to your Form Library, then they are ready for reuse across all your landing pages.

Build, save, and reuse custom forms with Instapage

Instapage allows you to build, manage, and launch landing pages faster using reusable forms and pre-built form templates—all in one platform.

Under the Assets tab in your workspace, you’ll now find a Forms option to access the Form Library. Here, you can view all your reusable forms and create new ones. By clicking “Create Form” or selecting an existing form, you enter the Form Builder.

In the builder, you can easily drag and drop form fields onto your canvas, adjust the settings of the form and each field, customize the form style, and hit save to add a new form to your library or update changes to an existing one.

You can access all your reusable forms and pre-made form templates through the new Form Library option within the landing page builder. From here, you can insert any form or access the Form Builder by clicking “Create New Form” or “Preview & Edit” on an existing form.

Once a form is added, you can further customize the field and button widths and the form button placement on the page builder canvas. From the form element settings, you can also update the button and form styles directly from the page builder or click “Edit Form” to access the Form Builder for more extensive changes.

All changes made after the form is added only apply to that instance, allowing you to customize your forms further while keeping your saved version unchanged.

Try out these new features today and start creating reusable forms

The new Form Builder and Form Library are designed to help you easily create, manage, and reuse forms across all your landing pages in one platform. Whether you’re looking to save time, consolidate your marketing stack, or boost conversions, we have you covered.

Sign up for the 14-day free trial and try Instapage’s new features today. Your landing pages and conversion rates will thank you.

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If there’s one word that would describe a good landing page experience, it would be sticky. You want the messaging on the page to be sticky enough to resonate with visitors, and you want your visitors to stick around for as long as it takes them to convert.

Your landing page offer and CTA button should be on visitors’ minds as they scroll through the page, and the best way to do this subtly and effectively is with our newest feature: Sticky Bars.

What is a sticky bar?

A sticky bar is exactly what its name indicates: it is a horizontal header or footer banner fixed at the top or bottom of your landing page as visitors scroll.

It doesn’t matter which page section a visitor is on at any given time—the bar sticks with them, so they can always see it.

You can use sticky bars for your CTA button and landing page offers, to display an important message to visitors, and other opt-in options. The fixed bars are perfect for mobile experiences with limited-page real estate, long-form sales pages, and landing pages with high-value, copy-heavy offers.

Jolie Skin, the filtered shower head brand, uses a sticky shop CTA button with the “Free Shipping, Free 60-day return” message so that visitors have the offer in front of them as they read through the reasons why they need Jolie.

Sticky bars help you:

• Reinforce your CTAs
• Increase visibility
• Reduce conversion friction
• Promote time-sensitive content
• Cross-sell and upsell
• Add progress indicators in multi-step forms
• Share announcements and alerts
• Increase chances of conversions on mobile

Now let’s get into how you can instantly add sticky bars to your landing pages with a simple click and without code in Instapage.

Instapage makes adding sticky bars instant

The newest Instapage Sticky Bars feature allows you to easily add a sticky header and footer to your landing pages.

The feature is built-in, so all you have to do is navigate to the new Sticky bars option in your page settings and toggle on ‘Sticky Header’ and ‘Sticky Footer,’ and you fix the bar on your page without adding any code.

You can toggle on either one or both options and have it appear on desktop, mobile, or both views. Once set up, your header and footer will remain fixed at the top and bottom of the page as visitors scroll, and you can customize the banner to your conversion needs. It really is that easy.

Use sticky bars to increase conversions

Try out the no-code sticky bar feature on your Instapage landing page today and see what conversion miracles it can work for your campaigns.

Choose a completely customizable design from our 500+ templates based on your industry and goals and add a sticky bar on your pages to give visitors an interruption-free experience. Sign up for the 14-day free trial and start creating landing pages with sticky bars to maximize your conversions.

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