What is Demographic Segmentation and How to Use it in Your Campaigns (with…
The success of every piece of marketing material you create depends on how well you know the audiences you’re…
What Is Needs-Based Segmentation? The Only Marketing Guide You Need
Ever tried selling gym memberships with no flexible hours to 9-to-5 workers? Winter coats in summer? Or maybe surfboards in…
The Most Effective Way to Integrate User Personas Into Your Marketing Strategy
Highlights: Have your user personas evolved in the right direction? Learn the value effective user personas bring to your…
Want to Build a Community? Start an Email Newsletter
The main goal of your landing page is to drive conversions—ideally, you are trying to convert prospects into…
How Product Differentiation Helps Your Brand Stand Out and Makes Customers…
Whether you operate in the B2B, DTC, or ecommerce space, one thing is certain—there’s a lot of competition out…
What is Customer Segmentation?
Customer segmentation provides brands with critical insights into the specific needs and preferences of different customer…
What is Personalized Marketing and How to Use it to Increase ROAS?
Customers crave personalized experiences, whether in the form of abandoned cart emails based on past purchases or…
What Is User-Generated Content & How to Use it on Your Landing Pages
What is user-generated content? User-generated content (UGC) refers to original material used in campaigns, such as images,…