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What is Demographic Segmentation and How to Use it in Your Campaigns (with…
Marketing Personalization

What is Demographic Segmentation and How to Use it in Your Campaigns (with…

The success of every piece of marketing material you create depends on how well you know the audiences you’re…

7 Reasons Why You Should Use Google Ads
Google Ads

7 Reasons Why You Should Use Google Ads

Though Meta and TikTok Ads may have the shiny new object phenomenon going for them—thanks to Instagram Reels ads and…

What Is Needs-Based Segmentation? The Only Marketing Guide You Need
Marketing Personalization

What Is Needs-Based Segmentation? The Only Marketing Guide You Need

Ever tried selling gym memberships with no flexible hours to 9-to-5 workers? Winter coats in summer? Or maybe surfboards in…

Instapage’s 2024 Year in Review: Innovation and Customer Value
Instapage Updates

Instapage’s 2024 Year in Review: Innovation and Customer Value

As we countdown toward the end of the year, we’ve been looking back at the past 12 months and are excited to announce…

100-Point Landing Page Audit Checklist for Creating Pages in 2025
Landing pages

100-Point Landing Page Audit Checklist for Creating Pages in 2025

Is your landing page not converting as well as it should be? Is the bounce rate higher than you expected and the conversion…

Meta Image Ads Specs
Advertising

Meta Image Ads Specs

Highlights: Meta image ads come in multiple sizes for Facebook and Instagram, each designed to meet specific goals and…

Easily Create, Manage, and Reuse Popups with the New Popup Builder and Library
Instapage Updates

Easily Create, Manage, and Reuse Popups with the New Popup Builder and Library

Using popups on your landing pages helps you give your visitors an additional nudge to fill out the lead capture form and…

Improve Contact Management & Targeted Communication with Contacts &…
Instapage Updates

Improve Contact Management & Targeted Communication with Contacts &…

Leads are the most valuable outcome of your marketing campaigns—they’re the foundation of your pipeline and a…

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